Best Email Marketing Tools

Email Marketing Tools

Email Marketing has highest ROI among all the marketing channels. If you are not using it to communicate with your prospective or current customers, you are losing big opportunity of revenue generation. For an effective email marketing campaign, you need a good “Email Marketing Tool”. 

Email Marketing Tool help you send emails in bulk, provide you analytics on opens and clicks so that you can refine your email marketing strategy and do it in a better way.

You will come across hundreds of email marketing tools in the market. You should use those which fulfil your business requirements and are affordable to your business.

Here in this article, I am sharing some email marketing tools which will match to your business requirements and come with free plans to test their features.

1. MailerLite

MailerLite is one of the best Email Marketing Tools for the beginners. MailerLite is very user-friendly. Maintaining the email list, creating & sending beautiful emails and tracking their performance is all way too easy in MailerLite.

All their emails are responsive which fit to screen size of your subscribers and are readable on any device.

You can easily set up automated email campaigns in MailerLite. This helps you nurture your leads and bring them closure to the point where they are ready to buy from you.

Free Plans?

Yes, you can use forever free plan of MailerLite for up to 1000 subscribers.

Paid Plans

Their paid plans start with $10 per month with a limit of 2500 subscribers.

In $20 per month, you can send unlimited emails to 5000 subscribers.

For reaching out to 50,000 contacts, you need to spend just $140.

All their plans include features like automation, landing pages, and popups.

You can also integrate your MailerLite account with popular web services like Zapier, Shopify, Wordpress, Facebook, WooCommerce, OptinMaster, MailMunch, Quick Email Verification, Sumo etc.

2. GetResponse

GetResponse is one of the most advanced email marketing tools. Apart from email marketing, they provide services like webinars, Landing Pages, and Marketing Automation.

If you want to send emails based on subscribers’ behavior on your website (for example; email on card abandonment), then you should definitely try GetResponse. This increases your conversions manifolds.

Free Plans?

Yes, you can test their environment with a free account for 1 month.

Paid Plans:

Their paid plans start with $15/month with a limit of 1000 contacts.

At $49/month, you can set up Email Automation for 5000 contacts.

For setting up a full-fledged marketing automation for 50,000 contacts, you will be charged $370/month.

They have 350,000+ happy customers. Companies like Ikea, Hilton, Avon and Citroen trust GetResponse for their email marketing needs.

For better conversion, you can integrate GetResponse with hundreds of web services like ClickDesk, Convert and ClickMeeting etc. You can also submit your own web application.

3. Drip

Drip is one of the most effective email marketing tools. They are considered one of the most user-friendly when it comes down to Email Marketing Automation.
If you want to send personalized, automated emails with high deliverability rate, drip is a great choice.  Using Drip, you can give your subscribers what they want by learning exactly what they do on your site.

Free Plan?

Yes, they let you test their environment for 100 subscribers.

Paid Plans:

Their paid plans start with $41/month with a limit of 2500 subscribers.

In $83/month, you can send unlimited emails to 5,000 subscribers.

For setting up a full-fledged automation for 50,000 subscribers, you are charged $549/month.

For better conversions, you can integrate drip with web application like BigMarker, BigPicture, Chargify, and Fomo etc.

 

4. SendX

SendX is marketing automation software which can help you in growth and conversion of your online business. It also covers the functionality of the email marketing tool. You can send beautifully and drip email sequence for lead nurturing.

Free Plan?

Yes, you can try it for free for 14 Days.

Paid Plans:

Start with $19.99/month with limit of 1500 contacts.

In $80/month, you can setup full-fledged automation for 5000 contacts.

For 55,000 contacts, you will be charged $370/month.

It can be easily integrated with web applications like WordPress, Zapier, Stripe, Medium, and slack etc.

 

5. SendInBlue

SendInblue is an affordable marketing automation solution. You can send emails to subscribers based on their website activity, email opens, link clicks and more.

SendInblue was developed to serve small and medium-sized business. It’s why they have kept their pricing plans affordable for such businesses.

Free Plan?

Yes, with their free plan, you can send 600 emails per day.

Paid Plans:

Their paid plans start with $24 with a limit of 40,000 emails per month.

In the $160per month, you can set up full-fledged marketing automation and send 350,000 emails per month.

50,000+ companies trust SendInBlue in their marketing automation needs. It can be easily integrated with multiple web applications.

 

6. AWeber

AWeber has the collection of 700+ mobile responsive email and signup form templates, which can be used to send beautiful emails to your subscribers.

AWeber is trusted by 100,000 small business for their email marketing needs.

Free Plans?

Yes, you can try all their features for 1 month for free.

Paid Plans:

Paid Plans start with $19 per month, with a limit of 500 subscribers.

In $49 per month, you can reach out to 5,000 subscribers.

For 25,000 subscribers, you will be charged $149 per month.

AWeber can be integrated with hundreds of web applications like Facebook, WordPress, PayPal, Shopify, WooCommerce and more.

 

7. SendGrid

SendGrid has one of the most robust systems for sending emails. Companies like Uber, Glassdoor and Airbnb use SendGrid.

Free Plans?

Yes, you can try their system for free.

Paid Plans:

Their paid plans start with $10/month in which you can store 10,000 contacts.

In $50 per month, you can send email campaigns to 50,000 contacts.

63,000+ businesses use SendGrid for their email marketing needs.

 

8. MailChimp

MailChimp is one of the biggest email service provider to thousands of users. It is considered easy to use for the beginners. It started with email services and recently have started the marketing automation services.

Free Plans?

Yes, they have forever free plan for you, in which you can send up to 12000 emails per month to 2000 subscribers.

Paid Plans:

Their paid plans start with $10/month, in which you can send unlimited emails to 500 subscribers.

In $240 per month, you can send unlimited emails to 50,000 subscribers.

 

9. Campaign Monitor

Campaign Monitor has powerful automation workflows to send relevant and personalized emails. They are serving more than 200,000 clients.

More than 200,000 companies are using Campaign Monitor for email marketing campaigns.

Free Plans?

Yes, you can try their system for free.

Paid Plans:

Their paid plans start with $9 /month with a limit of 500 subscribers.

To reach out to 50,000 subscribers, you will be charged $299 per month.

 

10. Zoho

Zoho is great for small to midsized businesses to automate the entire marketing process.

Free Plans?

Yes, you can use their forever free plan for 2000 subscribers.

Paid Plans:

Their paid plans start with $5 / month with a limit of 500 subscribers.

At $42 per month, you can reach out to 5000 subscribers.

 

11. EmailOctopus

EmailOctopus is one of the most affordable email marketing software for beginners. They are trying to provide email marketing solutions at disruptive price points.

If you are a small business and can’t afford much for your email marketing campaigns, then EmailOctopus is a good choice to start with.

Free Plans?

Yes, you can use their forever free plan for 2500 subscribers. But, it doesn’t have email automation.

Paid Plans:

Their paid plans start with $19 per month with a limit of 10,000 subscribers.

In $39 per month, you can reach out to 50,000 subscribers.