Finding the right SEO Tools is the most important decisions to improve the page ranking.
1. SEMRush
"Competitor Analysis" is a key step when you are trying to beat your competitors in SEO and leave them behind with better SEO ranking. SEMRush is a great competitor analysis tool when it comes down to SEO.
SEMRush is a complete package which comes with tools that spy your competitors work and help you outperform them.
Let’s see what all can you do using SEMRush:
Keyword Research:
It will help you find out the best keywords for your website so that you rank SERPs faster and get more traffic.
It will help you find the best keywords for SEO and PPC. The ones that your competitors are getting ranked for.
You can also find related keywords, phrase matches, long-tail keywords and best of the landing pages which are targeting those keywords.
Keyword Difficulty:
SEMRush will help you find keywords which are being targeted by less number of competitors. It’s easier to rank for these keywords compared to those with higher competition.
Higher the percentage, the more difficult it will be to overrun your competition for targeted keywords.
SEMRush will help you find keywords with less competition and have more opportunities to rank higher than your competitors.
Backlinks:
More the backlinks better it is for your SEO.
SEMRush will help you do link analysis in depth. Not only for you but also for your competitors.
You will be able to find incoming links for any URL or Domain.
You will also be able to find authority of linking domains so that you devise a better link building strategy and
With SEMrush, you will be able to see where your competitors' do-follow links are coming from, and see if you too can get backlinks from them.
Site Audit:
SEMRush will help you do SEO audit of your website and fix on-site issues.
It will help you with Meta Tags, Internal and external links, duplicate content pages and other technical issues blocking your SEO progress.
Apart from these, SEMRush has other great features like;
A. "Advertising Research" to find your competitors’ ad strategies and budget.
B. "Domain Vs Domain" comparison, to find common and unique keywords.
C. "Position Tracking", to track your position for any keyword.
D. "Social Media Tracker", to create a winning social media strategy.
E. "Social Media Poster", to schedule posts and post on Facebook & Twitter from one place.
F. "Brand Monitoring", to monitor your brand’s online reputation.
G. "Content Analyzer", to assess your website’s content.
Pricing
Free Trial?
Yes, you can try SEMRush for 7 days for free. (Visit SEMRush)
Paid Plans:
Start with $99 per month.
You are required to pay more for more in-depth data.
2. Linkody
Good number of quality backlinks is a major factor in Off-Page SEO of any website. Linkody is a great backlink analysis tool.
Following features of Linkody helps you in link analysis:
- You are notified whenever you gain or lose a link.
SEO Tools - Linkody Features - Know whenever your competitors get backlinks and also find insightful information on their link building strategies.
- Analyze your link profile based on tons of metrics and easily disavow bad backlinks.
Pricing:
Free Trial?
Yes, you can try Linkody for free for 30 days.
Paid Plans:
Its paid plans start at $14 per month.
3. Google PageSpeed Insights
Page Speed is a ranking factor in SEO. Faster the website, better it is for your SEO.
Google PageSpeed Insights is a free tool provided by Google which helps you know how you are scoring on page speed.
It analyzes the contents of any webpage and gives you suggestions on making the page faster.
Pricing:
Free
4. Ahref
Ahref is one of the best link analysis tools available in the market.
It helps you do competitor analysis and find out what is helping them in ranking high.
Ahref has the following features which will help in your SEO:
Competitor analysis:
You get to know the list of the keywords your competitors are ranking for and traffic it brings for them.
Keywords Explorer:
You get the suggestion for thousands of relevant keywords, their ranking difficulty and search volume for them.
Backlink Research:
Every day it crawls 6 Billion+ web pages. It gives the best backlink analysis for any website.
Content Explorer:
For any keyword, you will get to know the top ranking content in terms of social buzz, organic search traffic and the number of backlinks.
Rank Tracker:
It will let you know your location specific ranking report.
Web Monitoring:
You will get to know, in real time, which are the new backlinks you or your competitors are getting.
Pricing:
Free Trial?
No. You can try it for 7 days for $7.
Paid Plans:
Start with $99 per month.
Ahref is recommended by leading digital marketers and SEO.
It is used by world-renowned companies for their SEO needs like; Facebook, LinkedIn, Netflix, Pinterest, Uber, Adobe, TripAdvisor, Shopify, eBay and more.
5. Google AdWords Keyword Planner
Keyword Planner is a free tool available in the Google AdWords. It is used for Keyword research.
It can be used for finding tons of relevant keywords, search volume for those keywords and level of competition for those keywords.
As these data come directly from Google, this is of great value for your SEO campaign.
Pricing:
Free
6. SEOProfiler
SEO Profiler is a full-featured SEO tool, which will help you get a higher rank on Google and other search engines.
Let’s have a look at its various features:
Ranking Monitor:
It will let you know the list of keywords your website is ranked for, region your website is ranked in and how your competitors are ranked for these keywords. This will help you not only in SEO but in local SEO as well.
Website Audit:
Its website audit tool looks for errors on your website that can have the negative impact on your SEO. These errors can be ‘broken links’, ‘empty pages’, duplicate content, spelling mistakes etc.
Keyword Research:
It’s will help you extensively in doing a proper keyword research to find the keywords which you should be targeting and to spy on the keywords your competitors are targeting.
It will also let you know how difficult or easy it is to rank for a particular keyword.
Link Analysis:
Using this tool, you can spy on your competitors’ backlinks and optimize your own backlinks.
Pricing:
Free Trial?
Yes
Paid Plan:
Start with $69 per month.
You can also try its ‘Smart’ plan for $1.
7. SimilarWeb
Great warriors know that finding the enemy’s strategic information improves their chances of winning.
SimilarWeb helps you find crucial information related to your competitors.
Won’t you love it?
For any website, SimilarWeb lets you know what is its traffic rank, what are various sources of traffic to the site like search traffic, referral traffic, social, mail, and display.
You can use this free tool to see what the traffic strategy of your competitors’ is.
Isn’t that great?
When you are starting afresh, this will be a good starting point for you as you can see how established payers in your niche are getting traffic.
Pricing:
Free Trial?
Yes, you can try its forever free plan with limited features.
8. KWFinder
If you have the right set of keywords to target, you will save a lot of time.
KWFinder is a great Keyword research tool, a great alternative to Google AdWords Keyword Planner.
You just need to put a keyword and for each of the relevant keyword, you will get search volume data, CPC in AdWords and difficulty level for the keyword.
Isn’t that great?
You will also get to know web pages from the first page of google which is getting ranked for particular keywords.
KWFinder also has tools for SERP analysis, Rank Tracking, and Backlink analysis.
Pricing:
Free Trial:
Yes
Paid Plans:
Start with $29 per month.
9. WebCEO
WebCEO is a great platform for SEO which provides you tools for keyword research, SEO analysis, website audit, backlink analysis, social analytics and rank tracking.
Want more?
Its “Competitor Metrics” helps you compare your backlink profile with that of your competitors, it will also help you in devising a better link building strategy.
Pricing:
Free Trial :
Yes, 14- Day free trial is available
Paid Plans:
Starts with $99 per month.
10. BuzzSumo
Creating great content is crucial for your SEO.
How about finding top performing content in your industry and then outperform them?
BuzzSumo is a great content research tool. You just need to put your industry-specific keyword and it does the rest of the work by showing you top performing content on various platforms.
It has many useful tools like Brand Monitoring, Content Curation, Competitor Research, and Influencer Marketing.
Want more?
Its new tool “Question Analyzer” helps you find new content ideas by finding the most popular questions asked across hundreds of thousands of forums, Amazon, Quora and Q&A sites for any keyword.
This way, you can create the content that answers the most asked questions.
Pricing:
Free Trial?
Yes, 7 –Day free trial is available.
Paid Plans:
Starts at $79 per month.
11. Ninja Outreach
Reaching out to influencers is crucial for excellent results of your SEO campaign.
Ninja Outreach helps you reach out to bloggers and influencers in your niche across various platforms.
For Example; you just need to put the keyword related to your niche and within seconds thousands of twitter influencers of your niche will be shown to you.
You can filter them by tags, number of followers and export the relevant twitter influencer profile to a CSV.
Pricing
Free Trial:
Yes, 14 Day Free Trial is available. Start Now.
Paid Plans:
Start with $69 per month.
12. MoZ
Moz is the company which developed matrices like domain authority (DA) and page authority (PA). Which defines a webpages’ strength in ranking in SERPs.
It has great set of SEO tools which help you in keyword research, SEO audit, link building and page optimization.
Want more?
FollowerWonk lets you find influencers and optimize your social profiles.
Pricing
Free Trial?
Yes, 30 Day Free Trial is available.
Paid Plans:
Start with $99 per month.
13. Authority Spy
Authority Spy is a powerful software which can be used for finding and analyzing influential people and blogs on the internet.
It sources data from multiple sources (like Facebook, Klout, Twitter, Google+ etc.) and helps you analyze the influencers in seconds.
Influencer research done on Authority Spy can help in finding better link building opportunities for your business.
Pricing
Free Trial?
No. But they have No-Question-Asked 30-Day money back guarantee.
Paid Plans:
Start with $27 (One-time fee)
14. Free Broken Link Checker
If you are trying to build links for your website, finding the broken links will be of great help to you.
This free tools checks the website for broken links.
15. UberSuggest
To save yourself from over optimizing for keywords, you are suggested to use relevant keywords to your “focus keywords”.
UberSuggest will help you find tons of relevant keywords for your focus keywords.
It used to be an independent tool which recently has been acquired by Neil Patel.
For each suggested keyword, it will show you search volume, CPC and level of competition.
It will not only show you head terms but long tail phrases as well.
Pricing:
Free
